Archroma presents sustainable solutions for the packaging industry

Bright N' Safety brings together high whiteness and effulgence with food safety for FDA compliant packaging, with improved command and reduced slowdowns in production

Archroma, a color, and specialty chemicals provider, launched its latest solutions for the paper and packaging industry at Paperex 2019. Nether its slogan 'The Archroma manner – prophylactic, efficient, and enhanced, the company launched four new products at the exhibition.

Vivid N' Safe is an FDA compliant solution for paper food packaging. Hold Tight is a solution for improved fiber retention and bonding. Impress Information technology Bright makes paper whiter and brighter, making the prints sharper and vibrant. Lastly, Smart White provides loftier whiteness for quality paper with less resources usage.

Wai Kit Cheong, head of sales, Packaging and Paper Specialties, Asia, Archroma, said, "Sustainability and efficiency are hot topics in the paper industry. Our new products are aimed at minimizing the usage of resources, improving production, and enhancing the product for our customers and for stop-users likewise. In India, the scarcity of water is a concern. Consumers are now willing to pay slightly more for a product if it is produced in an environmentally friendly style. Hence, not only do we provide efficiency and enhancement in our product, merely we brand our production process more sustainable and efficient. We ensure that we use less freshwater. When you lot produce a highly concentrated product, you crave less freshwater, which equals to less discharge in the environment. This is a material residuum. Information technology is one function of how we optimize our production process."

He added, "There is a lot of talk about sustainable food packaging in India. The government is urging manufacturers to find an alternative to plastic. For example, newspaper cups have a coating of PE for h2o and grease barrier backdrop. With our h2o-based solutions, it can be made sustainable. We take many projects going on in India." Cheong affirmed that the plastic ban in Bharat is a good time for the company to provide alternative solutions to the market.

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